TURNING POINT
An interactive movie for the launch of the New Renault Megane Coupe.
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The story of 2 under cover police officers that through action show the strengths of the new car.
Two actors of the movie will be non-professional and will be chosen
through castings organized at the dealerships.


Concept: Lorenzo Marri, Leonardo Cotti
Art director: Lorenzo Marri
Copywriter: Leonardo Cotti

Agency: Saatchi & Saatchi, Italy