D-INVASION
Outdoor and ambient campaign for the opening of the biggest Levi's store in Rome.
A real denim invasion.

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Concept: Lorenzo Marri, Leonardo Cotti
Art Director: Lorenzo Marri
Copywriter: Leonardo Cotti
Design: Lorenzo Marri
Illustrations + 3D: Alessandro Sabatini

Agency: Saatchi & Saatchi, Italy






Instore material



Front-store billboard installation